Duracell®
Duracell® has been providing people with power for more than 45 years. The UK’s number one selling AA and AAA battery brand (Source: IRI 2011), Duracell® produces a variety of personal power options for consumers’ power needs, from traditional batteries through to solutions for power-hungry portable devices. The Duracell® Bunny has become an enduring symbol of the brand; created in 1973, it is now one of the world’s most successful brand icons.