Fairy
Fairy is Britain’s number one dish-cleaning brand and has been a trusted household name since it first appeared in 1898 on a bar of soap. Today the brand represents a range of products renowned for their cleaning ability and caring nature, with Fairy consistently bringing effective and innovative new formulas to market. In the last year, 112 million bottles of Fairy Liquid were bought, equating to 61 per cent of the total UK market (Source: IRI October 2011).