Since its launch in 1995, Superbrands has gone from strength to strength and now operates in over 55 countries worldwide. The programmes run by Superbrands are recognised as a benchmark for brand success.

Superbrands Programmes

Following an independent selection process, each brand in the Top 500 is awarded "Superbrands", "Business Superbrands" or "CoolBrands" status. These leading brands also have the opportunity to participate in a wider programme to help them maximise their status. This wider programme, for which an annual membership fee is payable, is administered by Superbrands (UK) Ltd. Membership benefits include a case study in the relevant Superbrands publication, use of an exclusive award stamp, PR support, access to a members-only networking service, and admission to industry-leading events.

Superbrands Publications

Each annual programme is accompanied by a book which lists all 500 qualifying brands, a double-page profile on each member brand, and expert insight and information pertinent to the world of branding. These publications are all available to purchase from high street and online retailers or by calling 01825 767396.