Each programme has a robust and entirely independent selection process which seeks the opinions of experts and thousands of individuals. Brand selection is independently administered by The Centre for Brand Analysis. Full details (and this year's results) are available below.
Superbrands
Current programme: 2009/10
Launch date: July 2009
The final ranking of the 2009/10 consumer Superbrands was determined by a nationally representative sample of over 2,100 consumers. Full details are available below.
Selection Process & Council details (PDF: 0.3Mb) >
Official Top 500 2009/10 (PDF: 0.6Mb) >
The 2009/10 Superbrands supplement was published with The Sunday Telegraph on 19th July 2009.
Business Superbrands
Current programme: 2009
Launch date: February 2009
The UK's strongest B2B brands for 2009 were selected by the Business Superbrands Council and thousands of individual business professionals on the YouGov panel. Full details of the process, the Council, and the official results are available here.
Selection Process & Council Details (PDF: 0.4Mb) >
Official Top 500 2009 (PDF: 0.7Mb) >
The 2009 Business Superbrands supplement was published with The Sunday Telegraph on 19th July 2009.
CoolBrands
Current programme: 2009/10
Launch date: September 2009
The opinion of the Expert Council contributed 70% of the weighting towards the official 2009/10 list. The balance of opinion was determined by over 2,400 individual consumers accessed via a YouGov panel.
Selection Process & Council details (PDF: 0.5Mb) >
Official Results 2009/10 (PDF: 0.9Mb) >
The 2009/10 CoolBrands supplement was published with The Observer on 4th October 2009.
