Each programme has a robust and entirely independent selection process which seeks the opinions of experts and thousands of individuals. Brand selection is independently administered by The Centre for Brand Analysis. Full details (and this year's results) are available below.
Superbrands
Current programme: 2008/09
Launch date: July 2008
The final ranking of the 2008/09 consumer Superbrands was determined by a nationally representative sample of over 2,200 consumers. Full details are available below.
Selection Process & Council details (PDF: 0.3Mb) >
Official Top 500 2008/09 (PDF: 0.9Mb) >
The national Superbrands 2008/09 supplement will be published with The Sunday Telegraph on 14th September 2008.
Business Superbrands
Current programme: 2008
Launch date: February 2008
The UK's strongest B2B brands for 2008 were selected by the Business Superbrands Council and thousands of individual business professionals on the YouGov panel. Full details of the process, the Council, and the official results are available here.
Selection Process & Council Details (PDF: 0.6Mb) >
Official Top 500 2008 (PDF: 0.4Mb) >
The national Business Superbrands 2008 supplement was published with The Sunday Telegraph on 9th March 2008.
CoolBrands
Current programme: 2007/08
Launch date: September 2007
The opinion of the CoolBrands Council contributed 70% of the weighting towards the official 2007/08 list. The balance of opinion was determined by 3,265 individual consumers surveyed by YouGov.
Selection Process & Council details (PDF: 0.3Mb) >
Official Results 2007/08 (PDF: 0.4Mb) >
The national CoolBrands 2007/08 supplement was published with The Observer on 14th October 2007.
