Each programme has a robust and entirely independent selection process which seeks the opinions of experts and thousands of individuals. Brand selection is independently administered by The Centre for Brand Analysis. Full details (and this year's results) are available below.
Superbrands
*** Full 2009/10 results available from Wednesday, 15th July 2009 ***
Current programme: 2008/09
Launch date: July 2008
The final ranking of the 2008/09 consumer Superbrands was determined by a nationally representative sample of over 2,200 consumers. Full details are available below.
Selection Process & Council details (PDF: 0.3Mb) >
Official Top 500 2008/09 (PDF: 0.9Mb) >
The 2008/09 Superbrands supplement was published with The Sunday Telegraph on 14th September 2008.
Business Superbrands
Current programme: 2009
Launch date: February 2009
The UK's strongest B2B brands for 2009 were selected by the Business Superbrands Council and thousands of individual business professionals on the YouGov panel. Full details of the process, the Council, and the official results are available here.
Selection Process & Council Details (PDF: 0.4Mb) >
Official Top 500 2009 (PDF: 0.7Mb) >
The 2009 Business Superbrands supplement will be published with The Sunday Telegraph on 19th July 2009.
CoolBrands
Current programme: 2008/09
Launch date: September 2008
The opinion of the Expert Council contributed 70% of the weighting towards the official 2008/09 list. The balance of opinion was determined by over 2,500 individual consumers accessed via a YouGov panel.
Selection Process & Council Details (PDF: 0.5Mb) >
Official Top 500 2008/09 (PDF: 0.7Mb) >
The 2008/09 CoolBrands supplement was published with The Observer on 12th October 2008.
