Consumer Top 20


First published in 1995, Consumer Superbrands is an annual listing of the UK's strongest consumer (B2C) brands. The brands are chosen by 2,500 members of the British public from a list that has been refined by an Expert Council of senior industry figures. Brands do not apply or pay to be considered.

The top 20 brands of 2016 are shown below. See the full results and a detailed explanation of the voting process.


1. British Airways

 

2. Rolex

 

3. LEGO

 

4. Dyson

 

5. Gillette

 

6. Mercedes-Benz

 

7. Apple

 

8. Jaguar

 

9. Kellogg’s

 

10. Andrex

 

11.  Nike

 

12. Heinz

 

13. Coca-Cola

 

14. John Lewis

 

15. Häagen-Dazs

 

16. Google

 

17. Virgin Atlantic

 

18. Marks & Spencer

 

19. Amazon.co.uk

 

20. Microsoft