Consumer Top 20


First published in 1995, Consumer Superbrands is an annual listing of the UK's strongest consumer (B2C) brands. The brands are chosen by 2,500 members of the British public from a list that has been refined by an Expert Council of senior industry figures. Brands do not apply or pay to be considered.

The top 20 brands of 2017 are shown below. See the full results and a detailed explanation of the voting process.


1. British Airways

 

2. LEGO

 

3. Rolex

 

4. Andrex

 

5. Gillette

 

6. John Lewis

 

7. Mercedes-Benz

Mercedes-Benz.jpg
 

8. Kellogg's

 

9. Apple

 

10. Coca-Cola

 

11.  Dyson

 

12. Boots

 

13. Cadbury

 

14. Marks & Spencer

 

15. Jaguar

 

16. Fairy

 

17. Heinz

 

18. Google

 

19. Amazon.co.uk

 

20. Cancer Research UK