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Digital Case Study
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Consumer Superbrands 2010: BBC
The BBC is the world’s best-known broadcasting brand and today’s digital BBC plays a key civic and cultural role in UK life. As an organisation funded by the universal licence fee, the BBC’s mission in meeting its public service remit is to inform, educate and entertain. BBC content is watched and listened to via 10 UK-wide network television services, 10 national and 47 Nations & Regions radio stations, and can also be accessed online and via the Red Button.
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