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Digital Case Study
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Consumer & Business Superbrands 2010: BT
BT operates in over 170 countries and is one of the world’s leading communications services companies. It is a major supplier of networked IT services to Government departments and multinational companies. BT is the UK’s largest communications service provider to consumer and business markets and is made up primarily of four customer-facing lines of business: BT Retail, BT Global Services, Openreach, and BT Wholesale.
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