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Digital Case Study
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Consumer Superbrands & Business Superbrands
2011: BT
BT operates in more than 170 countries and is one of the world’s leading communications
services companies. It is a major supplier of networked IT services to government
departments and multinational companies. BT is the UK’s largest communications
service provider to consumer and business markets and is made up primarily of four
customer-facing lines of business: BT Retail, BT Global Services, Openreach and
BT Wholesale.
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