Business Top 20


Business Superbrands is an annual listing of the UK's strongest business-to-business (B2B) brands. The brands are chosen by an Expert Council of B2B marketing experts and 2,500 individual business professionals from across the UK. Brands do not apply or pay to be considered.

The top 20 brands of 2018 are shown below. See the full results and a detailed explanation of the voting process.


1. Apple

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2. BP

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3. Microsoft

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4. British Airways

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5. Emirates

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6. Google

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7. PayPal

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8. Shell

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9. Visa

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10. Mastercard

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11. American Express

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12. London Stock Exchange Group

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13. Virgin Atlantic

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14. IBM

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15. JCB

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16. Samsung

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17. GlaxoSmithKline

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18. Bosch

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19. Barclaycard

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20. Intel

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