Business Superbrands: 2010 Selection Process
Thousands of brands were considered for Business Superbrands status in 2010. Brands did not apply or pay to be considered. An exhaustive "long list" of brands was created from independent research, public nominations and consultation with an Expert Council. The final listing of those brands attaining Business Superbrands status reflects the combined views of the Expert Council and over 1,700 individual business professionals from across the UK.
The entire selection process was independently administered by
The Centre for Brand Analysis.
Full details, including profiles of the Expert Council members and further information on the business professionals vote can be found
here.