Consumer Superbrands 2010: Cadbury
Cadbury is the UK’s leading confectionery company and holds number one or two positions in over 20 of the world’s 50 biggest confectionery markets. Its origins can be traced back to 1824 when John Cadbury opened a shop in Birmingham selling tea and cocoa. Since then Cadbury has expanded its business through a programme of organic and acquisition growth and now creates brands people love in over 60 countries.
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