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Digital Case Study
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Consumer Superbrands 2010:The Co-operative
As the UK’s largest mutual retailer, wholly owned by its members, The Co-operative’s winning formula is built on trust and sound ethics. Under the master brand, its family of businesses from food retail to financial services is experiencing a renaissance as consumers increasingly see the value in The Co-operative’s integrity. The acquisition of Somerfield in 2009 and merger with the Britannia Building Society are taking the Group from strength to strength.
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