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Digital Case Study
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Consumer Superbrands 2011: Coca-Cola
The Coca-Cola Company is the world’s largest beverage company and the leading drinks brand worldwide. In Great Britain, Coca-Cola and diet Coke are the country’s two biggest soft drinks. The classic contoured original glass bottle has become synonymous with the brand and is an instantly recognisable icon the world over. For the last 11 years, Coca-Cola has remained top of the Interbrand Top 100 Best Global Brands (Source: Interbrand 2010).
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