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Digital Case Study
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Consumer Superbrands 2010: Coca-Cola
The Coca-Cola Company is the world’s largest beverage company and the leading drinks brand worldwide, with a brand value of US$66.7 billion (Source: Business Week/Interbrand Best Global Brands 2008). In Great Britain, Coca-Cola and sugar-free diet Coke are the country’s two biggest soft drinks and in 2006, Coca-Cola Zero was added to the family. The classic contour bottle has become synonymous with the brand and is an instantly recognisable icon the world over.
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