Digital Case Study

Consumer Superbrands 2010: Crabtree & Evelyn


Founded in 1970, Crabtree & Evelyn has evolved from a family-run business to a successful international company, recognised worldwide for its fragrances, bath and body care products, and gourmet foods. Long before the ‘natural’ and ‘wellness’ movement became popular in the toiletries industry, Crabtree & Evelyn was introducing formulas made with fruit, flower and plant essences. Inspired by English heritage, the brand prides itself on its high quality products and loyal customer following.

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