From life-saving smoke alarms and health care devices to the reassurance and comfort of baby monitors – the number of battery powered devices consumers depend on grows daily. These devices, which power our lives, continue to get smaller, smarter and more important. Instantly recognisable the world over, Duracell’s iconic copper top batteries outsell all other battery brands. Created in 1973, the Duracell Bunny is now one of the world’s most successful brand icons.

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