Consumer Superbrands 2010: Fairy
Fairy is Britain’s number one dish cleaning brand and has been a regular and trusted household feature since it first appeared in 1898 on a bar of soap. Today the brand extends from products for the sink to the dishwasher. Fairy is renowned for its cleaning ability and caring nature. More than 13 million UK households buy a total of 150 million bottles of Fairy each year, which equates to 57 per cent of the total market (Source: IRI May 2009).
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