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Digital Case Study
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Consumer Superbrands 2010: Ferrero Rocher
Ferrero Rocher is among the UK’s biggest names in premium confectionery and is the world’s best selling boxed chocolate (according to Euromonitor 2007). Since it launched in 1982, the brand’s recipe for success has centred on offering a distinctive and well-loved product experience, underlined by a commitment to connect with consumers.
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