ibis
Created by Accor co-founders, Paul Dubrule and Gérard Pélisson, ibis was launched in 1974 and pioneered the modern budget hotel concept. With a goal to guarantee consistent accommodation and service quality, and at prices 30 per cent cheaper than the local market average, this revolutionary concept was an immediate hit. ibis is now the European market leader in budget hotels, with more than 900 hotels and 107,000 rooms in 48 countries.