 |
Digital Case Study
|
  |
Consumer Superbrands 2010: Nutella
From its beginnings in Italy in 1946, nutella has grown to become the world’s leading hazelnut spread and is now marketed in 75 countries globally. Since its relaunch in the UK in 2007, nutella has enjoyed double digit growth, successfully altering perceptions and becoming increasingly accepted as a regular spread at family breakfast time. In February 2009 nutella became the UK’s leading sweet spreads brand according to Nielsen.
|