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Digital Case Study
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Consumer Superbrands 2011: Pret A Manger
Since it opened in 1986 Pret A Manger has become the UK’s leading independent retailer of premium sandwiches. Operating like a restaurant, all sandwiches, wraps, baguettes and salads are made from scratch on the day, avoiding the addition of chemicals, additives and preservatives. Pret is committed to sourcing natural ingredients and is unwilling to compromise on freshness or quality.
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