Latest Voting Results

Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.

There are two separate surveys: Consumer Superbrands (the UK’s strongest B2C brands) and Business Superbrands (the UK’s strongest B2B brands).

Consumer Superbrands 2016

1. British Airways
2. Rolex
3. LEGO
4. Dyson
5. Gillette
6. Mercedes-Benz
7. Apple
8. Jaguar
9. Kellogg’s
10. Andrex
11. Nike
12. Heinz
13. Coca-Cola
14. John Lewis
15. Häagen-Dazs
16. Google
17. Virgin Atlantic
18. Marks & Spencer
19. Amazon.co.uk
20. Microsoft

Full Official Results How the brands are chosen

Business Superbrands 2016

1. British Airways
2. Apple
3. PayPal
4. Google
5. Microsoft
6. Visa
7. Virgin Atlantic
8. MasterCard
9. BP
10. IBM
11. American Express
12. Shell
13. Bosch
14. GlaxoSmithKline
15. Samsung
16. BT
17. FedEx
18. Johnson & Johnson
19. Boeing
20. Royal Mail

Full Official Results How the brands are chosen