Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.
There are two separate surveys: Consumer Superbrands (the UK’s strongest B2C brands) and Business Superbrands (the UK’s strongest B2B brands).
1. Rolex
2. Coca-Cola
3. Google
4. Mercedes-Benz
5. BBC
6. BMW
7. Duracell
8. Dulux
9. Jaguar
10. Royal Doulton
11. Wedgwood
12. Royal Albert Hall
13. John Lewis
14. Michelin
15. Hilton
16. Dyson
17. Marks & Spencer
18. Apple
19. Guinness
20. Bang & Olufsen
1. Rolls-Royce Group
2. Google
3. GlaxoSmithKline
4. Apple
5. British Airways
6. Virgin Atlantic
7. London Stock Exchange
8. Bosch
9. Visa
10. PricewaterhouseCoopers
11. Microsoft
12. FedEx
13. BAE Systems
14. Boeing
15. Eddie Stobart
16. DHL
17. BT
18. Shell
19. Ernst & Young
20. Vodafone