Latest Voting Results

Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.

There are two separate surveys: Consumer Superbrands (the UK’s strongest B2C brands) and Business Superbrands (the UK’s strongest B2B brands).

Consumer Superbrands 2015

1. British Airways
2. Rolex
3. BBC
4. Microsoft
5. Nike
6. John Lewis
7. Gillette
8. Mercedes-Benz
9. Kellogg’s
10. Apple
11. LEGO
12. Andrex
13. Boots
14. Dyson
15. Coca-Cola
16. Fairy
17. BMW
18. Google
19. Häagen-Dazs
20. Virgin Atlantic

Full Official Results How the brands are chosen

Business Superbrands 2015

1. British Airways
2. Apple
3. Virgin Atlantic
4. Microsoft
5. Visa
6. MasterCard
7. Google
8. FedEx
9. IBM
10. Samsung
11. Johnson & Johnson
12. BT
13. Rolls-Royce Group
14. American Express
15. Royal Mail
16. PayPal
17. BP
18. Shell
19. Bosch
20. Boeing

Full Official Results How the brands are chosen