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Digital Case Study
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Consumer Superbrands 2010: Specsavers
Specsavers is the largest privately owned opticians in the world and the market leader in the UK (Source: Mintel 2008). Furthermore, one in three people who wear glasses in the UK buy them from Specsavers (Source: Mintel). Run by husband and wife founders Doug and Dame Mary Perkins, Specsavers is also a success abroad. There are now more than 1,500 stores in 10 countries including Australia and New Zealand.
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