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Digital Case Study
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Consumer Superbrands 2010: Starbucks
Starbucks Coffee Company is one of the leading retailers, roasters and brands of specialty coffee in the world. It is committed to offering customers the highest quality coffee and the finest coffee experience, while operating in ways that produce social, environmental and economic benefits for the communities in which it does business. Starbucks entered the UK market in 1998 and now employs more than 9,000 ‘partners’ (employees) in over 700 coffeehouses.
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