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Digital Case Study
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Consumer Superbrands 2011: Tate
Tate’s impressive pedigree dates back to the 19th century, but in recent years it has built an unparalleled reputation for increasing public access to national collections of both homegrown and international modern, contemporary art. This ambitious and trailblazing agenda has been achieved through challenging traditional ideas of gallery-goers and embracing innovation across its four sites: Tate Britain, Tate Modern, Tate Liverpool and Tate St Ives.
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