The National Lottery
Now a £6 billion brand, The UK National Lottery is the most cost-efficient lottery in Europe and delivers a higher percentage of revenue back to society, through returns to the Good Causes and duty to the government, than any other major lottery operator in the world. Innovation, integrity and transparency spearhead its success both in enabling thousands of people each year to win life-changing amounts of money and in helping to fund the Good Causes across the nation.