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Digital Case Study
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Consumer Superbrands 2010: Thomas Cook
Thomas Cook Group plc is a global brand with a network of more than 3,400 stores across 21 countries and over 22.3 million customers, making it one of the world's leading leisure groups. Committed to keeping the customer at the heart of everything it does, in 2008 Thomas Cook reintroduced the ‘Don't just book it. Thomas Cook it’ strapline which ran alongside the 24-hour money back guarantee promoted in its January 2009 campaign.
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